What I do.
I partner with health and wellness companies to identify content needs, customize plans, and bring in trusted collaborators as needed.
A Second Set of Eyes
A fresh review of what's already out there — before you build more.
- Audit of existing positioning and messaging
- Review of current content and collateral
- Assessment against competitive landscape
- Recommendations to sharpen or realign before moving forward
Messaging Strategy
The foundation everything else is built on — one clear story, told consistently.
- Messaging framework development
- Positioning and narrative architecture
- Alignment across internal teams and external channels
B2B & B2C Copy
Content that speaks clearly to the people making the decision — and those who live with it.
- Website and digital content
- Messaging frameworks for B2B and B2C audiences
- Product and campaign copy
- Email and lifecycle content
- Newsletters and blogs
Sales Enablement & Member Engagement
Tools that help your sales team close B2B partnerships — and messaging that keeps customers engaged well after the deal is done.
- One-pagers and leave-behinds
- Pitch decks
- Sales scripts and talk tracks
- Case studies
- Member/patient growth and engagement messaging
Events
From concept to stage-ready, built to hold an audience's attention.
- Agenda and theme development
- Content process and planning support
- Presentation decks
- Speaker notes and talking points
Thought Leadership
Positioning your company — and your leaders — as voices worth listening to.
- Industry reports and whitepaper support
- Keynote development for executives
- Webinar content and scripts
How I work.
Every partnership begins with discovery. What gets built and delivered is determined from there. All work is project- or retainer-based, with a structured, phased approach within a specific, agreed-upon time frame. No surprises.
Discover
Rigorous listening and strategic inquiry. I rely on personal interviews to keep content personalized, on-brand, and clinically sound. I use AI to gather insights, draft faster, and research more quickly for efficiency.
Build
Strategy meets creativity. Builds may include narrative architecture, message mapping, or specific collateral wireframes for review and iteration.
Deliver
Crafted stories turn into usable copy or designed materials. Delivered exactly as scoped — the formats, assets, and channels agreed on from the start.
Not sure where to start?
Most engagements begin with a discovery call. We'll figure out together what you need and whether it's the right fit.
Book a Discovery Call