One area of expertise.

StoryLab was founded on the idea that healthcare companies — from early-stage startups to complex health systems — deserve a content partner who truly understands their world. Not a generalist who dabbles in health. A dedicated partner who lives in it.

Health and wellbeing are both personal and professional passions. I bring a 360-degree view of healthcare—as a patient, a provider, and a senior go-to-market leader. As a breast cancer survivor, I've experienced healthcare from the inside, navigating decisions, trust, and care firsthand. As a board-certified health coach, I've sat on the other side of that relationship, helping people move through their own health journeys. Across decades in go-to-market leadership, I've built strategy, closed sales, and led marketing and strategic partnership engines. Throughout it all, I've supported customers and created content that connects health consumers with the companies and providers that serve them. I know a good story isn't enough — it has to move the needle. That means finding meaningful throughlines, making data relatable, and unraveling narratives that aren't always obvious, with the goal of driving real engagement and results.

As a solo contributor, every engagement gets direct, senior-level attention — no account managers, no junior writers, no diluted output. Just focused, high-quality work delivered in close collaboration with you.